Just like any other marketing tool, developing and installing a World Wide Home page will cost something (all of which, if done outside, are deductible as a cost for doing business). Perhaps a better question to ask would be, "What are the costs if you don't do this." What are your competitors doing? The basic costs when developing your Home Page site are:

1. Access account; usually a dial-up modem account (direct lines are available).
2. URL search and domain name registration. (This is normally done after an access is established)
3. The access account normally has a one-time setup and a monthly rental fee.
4. Corporate site development; one-time computer setup charges.
5. Site maintenance; monthly rental of the computer space.
6. HTML programming and page design factors.

Since Internet marketing is different than any other mediums to date, there are different, yet similar, costs.

Standard advertising has copywriting and photographic cost; so too does a home page project. These costs are called Page creation or HTML programming. The difference here is that once done, the page can be modified and expanded easily and used many times just like any other computer documents.

Standard advertising has a placement and frequency cost; so too does a home page project. These costs are the one-time search and annual registration, the one-time site development setup, and the monthly storage and maintenance charges. The difference here is the placement is world-wide and has a frequency of twenty-four hours per day on demand. Plus electronic feedback information (our marketing report) of the reader's location and reaction.

Considering the above cost factors, this home site of PlexusMedia , its registration, links and logo design is about $5,000.00 plus/ minus 10%.