Why You May Want A Home Page

If you want to expand your market, improve your communications, increase your visibility or simply provide goodwill, you want the benefits of a home page.

• The Web is a hypermedia tool that allows you to combine text, graphics, and sound. This is usually accomplished with a home page that welcomes visitors to your site and offers options, much like a book's Table of Contents page.
• The Web allows you to interactively present information about your products, services, company and gives your customers an opportunity to order online.
• From the opening screen, you can link users to multiple files containing a sea of information about your company, its products and its services. And, because you can set up your home page with so many different options and submenus, you can customize your information to the needs of your customers.
• The Web allows you to track the number of users who access your home page and its options.
• You can request that users who browse your Web site sign a register, so you know who they are and build lists for future promotions. Incentives to sign the register often work well.
• Gives small business with limited resources the same opportunity as large corporations to do business globally.
• Make online sales through Golpher and World Wide Web cybermalls and storefronts
• Distribute product information and press releases through newsgroups and forums. (See netiquette)
• Improve customer communication through Email.
• Publish online newsletters, brochures, magazines and catalogs.
• Hold question and answer sessions (FAQ's).
• Hold online conferences. Provide direct technical support with IRC (Internet Relay Chat).
• Provide upgrades with FTP.
• Distribute information about products and services through files that customer can access and even download (WWW. Gopher and FTP).
• Conduct market research.
• Target specific audiences and maintain an ongoing communication.
• Offer customer support.
• Track sales electronically.
• Track marketing efforts and customer response of competitors.
• Transmit messages faster and more cost effectively through Email than regular postal delivery or long-distance telephone services.
• Sell directly to customer - eliminate middlemen.
• Update information monthly ­or even more frequently.